[Chevelle-list] OT: A little bit of automotive history
Rick Schaefer
rickas at gmail.com
Tue Mar 6 09:28:39 MST 2007
Cute!
On 3/6/07, rmpvsp at earthlink.net <rmpvsp at earthlink.net> wrote:
>
> Back in 1946 the 3 Goldberg brothers, Norman, Hyman, and
> Max invented and developed the first automobile air-conditioner.
> On July 17th, 1946, the temperature in Detroit was 97.
> The 3 brothers walked into old man Henry Ford's office and
> sweet-talked his secretary into telling him that 3 gentlemen
> were there with the most exciting innovation in the auto
> industry since the electric starter.
>
> Henry was curious and invited them into his office. They
> refused and instead asked that he come out to the parking
> lot to their car. They persuaded him to get into the car which
> was about 130 degrees, turned on the air-conditioner and
> cooled the car off immediately.
>
> The old man got very excited and invited them back to the
> office, where he offered them 3 million dollars for the patent.
> The brothers refused saying they would settle for 2 million
> but they wanted the recognition by having a label
> "The Goldberg Air-Conditioner" on the dashboard of each
> car that it was installed in.
>
> Now old man Ford was more than just a little bit Anti-Semitic,
> and there was no way he was going to put the Goldbergs
> name on 2 million Ford cars. They haggled back and forth
> for about 2 hours and finally agreed on 4 million dollars and
> that just their first names would be shown.
>
> And so, even today, all Ford air-conditioners show on the
> controls, the names "Norm, Hi, & Max".
>
>
>
--
Rick Schaefer
72 TPI El Camino
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